In brief: If you listen to the hate Apple tree gets from and so many people, information technology'southward easy to imagine that Cupertino is the most hated technology company in the earth. According to a new report, all the same, that unwanted championship falls to rival Microsoft, which is despised more than than any other big tech brand in 22 countries.

RAVE Reviews, using the research tool SentiStrength, assessed over a million make-related tweets for positive or negative content. Whatever brands that had fewer than ten disparaging tweets aren't included.

The results are dissever into categories. In the area of large tech (top), Microsoft is by far the number one disliked company beyond the world, hated by 22 countries, including the US. For comparison, Facebook and Google have 24 countries between them. Maybe Windows is to arraign?

It's worth noting that Facebook has the highest hate rate for big tech in a specific country—85% in Hong Kong—while Ireland and Pakistan aren't big Apple fans, with 73% and 64% hate rates, respectively. It likewise seems that Zimbabwe actually dislikes Pepsi, for some reason.

As for the most hated Us brand, that dishonor falls to Uber. RAVE Reviews doesn't course it as a tech firm, which is ironic as the company has long argued that information technology is—a way to avoid transportation service rules and regulations.

The next most hated brand in the United states is Lego, as anyone who'south stood on a piece while barefoot can understand. It'southward followed by Sony, which, like Uber, isn't classed as a tech firm. The Japanese giant is also the almost hated brand in Canada.

Looking at gaming brands, it should come as no surprise to come across Ubisoft dominate this area, beingness the most hated industry proper noun in 23 countries. But the United states, Australia, and Canada reserve their vitriol for Game Freak—developer of the Pokémon RPG series.

Are y'all a fan of Dominoes? And then you might be in the minority. It's the virtually hated fast-food brand in the United states of america and the UK, though KFC is most countries' least favorite make inside this category.